Digital Strategy FAQ

  • What's a digital-first strategy for churches?

    A Digital-first strategy means that your church desires to have and maintain a strong digital presence that invites people into community with God and then your church.

    It does NOT mean abandoning preaching, making substantial changes to in-person ministry. A digital-first strategy means that your church endeavors to share the gospel with an online generation and to ensure that its digital strategy enhances and supports in-person relational ministry.

    A digital-first strategy is highly tailored to your community and your ministry and church's capacity. It does not mean throwing out what works inside your church, but instead using digital presence to build in-person ministry.

  • How does digital strategy benefit in-person ministry?

    A strong visual presence is often a person’s first interaction with faith or church. It’s a way to build credibility before someone ever sets foot in your church. When they arrive, that same presence represented in collateral and expressed by welcome teams and leadership, through community groups or members classes, or echoed through sermons and emails makes it possible for people to feel safe as they explore faith for the first time, re-engage faith after time away from it, or commit to a church in a new season of life.

  • You talk about Gen Z, but does digital stretegy apply to other demographics?

    Gen Z is a missional focus at Anchor and Voice, but digital strategy is for everyone. Whether we’re young Gen Zs or Alpha’s, a busy Millennial, or a sandwiched Gen X, we’re all online, and the gospel should meet all people where it finds them.

    In short, we help the church be a place for all people.

  • Why does my church need a digital and relational strategy?

    Trust is built visually.

    Research shows that younger generations rely heavily on strong digital media to judge a church's credibility. A strong digital strategy for your church means you’re invested in meeting younger generations with the gospel where they are - online. A relational strategy can flow from your digital strategy to help newcomers commit and remain in your congregation.

  • I'm a church planter. Can Anchor & Voice help me with my church website, social media, or digital strategy?

    Anchor & Voice would love to help you! We’ll start with a discovery call, and once paperwork and contracts are set up, we’ll build and execute your strategy, starting with a strong web presence and then moving into in-person welcoming and enfolding strategies. You can schedule a discovery call here.

  • How long should I expect a church consultant like Anchor & Voice to work with me and my church?

    We can work together for a month or a year. It depends on the hours you choose. A one-month package would include a certain number of consultation hours and 1-2 check-in meetings. A fractional contract means I’ll be more thoroughly embedded in your success as a church, typically up to 15 hours a week.

  • Do you work with small and mid-sized churches?

    Digital strategy is essential for small and mid-sized churches! Your smaller size is actually an advantage - you can build an agile relational ministry that can pivot more easily over time, and small churches often do a fantastic job at relational ministry! In many ways, small and mid-sized churches are my favorite types of clients to work with.

  • My church just has one project need right now. Do you do one-off projects?

    Yes! One-off projects like website audits, welcome system audits, and some design work are great ways to take initial steps into digital strategy for your church or ministry. Schedule a discovery call to share about your project needs.